Michelle Willrich

Co-Executive Producer

Michelle Willrich is an award-winning Producer/ Director. Working for networks such as ABC, CBS, Bravo, Nickelodeon, MTV, G4 and E! Entertainment, and genres including live award shows, game shows, scripted, reality television and new media. Michelle has also directed national commercials and online content for brands such as Revlon, Walmart, Wallgreens, Zillow, Cosmo and Marie Claire magazines, and People’s Choice Awards. Michelle began working with Jeff Atlas before he found Backhand as freelancers at Nickelodeon.  Since Backhand’s creation Michelle has worked with the company as a Production Manager, Line Producer and now as a co-EP with clients such as the National Urban League, Democratic National Convention, Instagram and Facebook. Her background in line producing and logistics ensures that projects come in on budget and ahead of schedule and guarantees top quality content.